Forays into Marketing
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Forays Into Marketing

photo by Tobias Bjørkli from Pexels

How To Use TikTok For E-Commerce Marketing

2/11/2020

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Photo by Daria Shevtsova from Pexels
Tik Tok is a fairly recent social media app popular among the youngest demographics: Gen Z and iGen, though it is also growing in other older demographics. The social media is entirely video based, and the longest video you can take is one minute.

Below are examples on how to use the TikTok app to market products.

@lomile

Made in China #aliexpress

♬ original sound - lomile
@worldnewthings

guess what it is#aliexpress

♬ Boys - Lizzo
Steps:
1. Download the app to your smartphone
2. Take and edit a video of your sample product doing things worthy of a viral video.
3. Show your shop website with URL on the end of the video and ask them to pause and screenshot it.
4. Use some relevant hashtags. The hashtag #aliexpress is used often for the products from that store, but feel free to find related ones.
5. Include a call to action and direct them to your YouTube or Instagram on your profile.
​6. Alternatively, you can buy ads on TikTok with a link in the actual video, instead. 

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The Coronavirus and AliExpress/Alibaba Dropshipping from China (UPDATED)

1/31/2020

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The recent disease outbreak in China has dropshippers asking how this might affect the industry as a whole. I answer a few of the most pressing questions.
​What is the coronavirus outbreak?
If you don’t know yet, the coronavirus is a virus that causes respiratory illness, much like pneumonia. The death rate is up to 4% to 5% to the infected, in contrast, the flu kills only 0.05% of infected.
A new strain of coronavirus was found in Wuhan, China in January 2020, and it has since been monitored internationally. Many airports, transportation, shipping, and the like have been closed entirely or closed to Wuhan.
Will my customers get sick from coronaviruses on or in packages from China?
No. Coronaviruses do not survive on surfaces for more than a few days. It needs a human or animal host to survive for more than 48 hours.
Will there be a delay for my suppliers shipping and customers receiving packages from China?
There have been reports that the Chinese government has closed shipping for a period of time. Delays in production are but a certainty. Reports say factories will open on February the 10th.
The lunar new year is more of the major factor for a delay in shipping and handling from China. The weeks long celebration means the factories are closed. Some suppliers are closed for a month. Many factories close two weeks before the actual holiday. Banks and postal services also close. Workers take vacations to see families.
UPDATE: Reports now say that reopening may be as late as the 28th.
What other effects does the coronavirus outbreak have on the dropshipping economy?
Alibaba stocks are down. It may be a good time to buy shares when the dip stabilizes. The Chinese economy may recover sharply.
What can I do and shouldn’t do as a dropshipper?
Contact your agent and fulfillment centers in China to see if they have things in stock. Order in bulk. Factories reopeningwill focus on Chinese buyers, and then bulk.
You should not do standard ordering from AliExpress. It will be pushed back as it will not be their priority.
Start looking into more local sourcing than relying on China. Or focus on the products aren’t from China, such as any print-on-demand products you have.
Alternatively, you can simply close or reduce adspend until the outbreak subsides.

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How to Duplicate Products in Oberlo

10/11/2017

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Go to Oberlo's Product page.
Click on the Product link which you want to duplicate.
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Click the Oberlo icon to push the product to Oberlo. This will create a new product with the same Aliexpress page.
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Go to the Import List.
The first item should be your duplicated item.
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Rename it, and copy/paste the description you want.
Once you are done with the changes, click on Push to Shop to add it to your Shopify store.

​And there you have it, how to duplicate products in Oberlo.

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How To Have Products Imported From Oberlo Automatically Change Prices To End In .99

9/15/2017

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1. First, log in to Oberlo if you haven't already. (You can also simply go to your Shopify Apps and get it up from there.)
2. Go to the Settings on the left, which is the gear.
3. Then go to Global Pricing Rules.
4. Then change the ending cents in "Assign cents". You can also change ending cents of the compared to price at the "Assign compared at cents".
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How To Make Sales For Shopify With $0 Ad Spend In 3 Steps

8/18/2017

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1. Research and choose 2 best-selling products in a single niche and put them in your store

I will assume you know how to do research for niche products. If you don't, this post from the Shopify blog is a good start.

2. Join many niche related Facebook groups, forums, and other niche online communities

This should be self-explanatory. Use the Facebook Search or Google Search to find these communities.

3. Make posts on the niche communities asking for advice for gifts or shopping

Instead of outright selling, ask for advice. This will disarm people and put them in a helping mode. I do recommend making other neutral posts before doing this to show you have some history.

Here is an example:
"Hey, everyone, my (sibling/parent/significant other) loves (niche/niche products). I'm looking at a couple items that I might give him for (birthday/anniversary/special occasion). Can anyone help me choose?"
Wait for a response asking for the products. This is the hard part. However, once you get a response asking you, post the two products links with pictures as a response.

Some stricter communities will ban links or such things. Move on.

You will now get traffic and sales for free, if your niche products are worth it to your market.

Other things you can say in addition to your request:
"I have a coupon code (coupon code) for (percent off/money off/free shipping/free plus shipping) that would expire soon, and I really want to use it!"
"The (store is almost out of stock/products are being sold only for a limited time) so I really want to get the deal soon!"

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Crucial and Free Shopify Apps Collection

5/24/2017

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Free Persistent Cart
Oberlo
Google Shopping
Mailchimp for Shopify
Plug In SEO
Happy Customers - Free Promotion Bar
McAfee Secure
Countdown Timer
SEO Image Booster

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    Samuel Garcia helps entrepreneurs, small business owners, and hobbyists succeed in using the Internet to increase their business.

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