"The money is in the list."
Money does not grow on trees. Money grows on lists. The list is figuratively the tree where money grows on. You have to take care of the tree, prune the tree, water the tree...
But when it grows the right way, it can sustain you for years to come.
List of what, exactly? Your customer list, of course!
Online, your customer list is your email list.
Why an email list?
Would you rather have your customers go to you randomly, or you go to your customers whenever you want?
You want to be always reaching them. If you have them in your reach, you can provide value to them, and they will provide you value of their own, usually in the form of cash.
But you can't do that if you can't reach them.
That;s why you need their email.
Why not their Facebook account or placing on top of Google or?...
Say someone likes your Facebook page. It is proven by statistics they will probably never see it again. When was the last time you went back on a page that you liked?
Facebook posts from any page are only seen by 6% of its likers. Do you really want that?
If someone searches you on Google and you show up on top, they probably won't remember you next time unless they search the same thing again. And you will also be competing with other businesses for that first page of Google.
You need a direct line to your customers. That is your email list.
With a direct line, you can sell again and again to the same customers.
You can remind someone who was interested but hasn't bought anything yet.
Facebook and Google and advertising and blogging and all that are only good if all the prospects you gain from them go to an email list.
Don't take it from me, here are quotes from listbuilding veterans:
Disclaimer: None of those quoted are in any way, shape, or form are affiliated with this website.
So after a couple weeks in California, I am back in Ohio, ready for an adventure!
This blog/experiment/whatever is called "Forays Into Marketing", which means an adventure.
At first, I was going to go alone in this journey, but I realized, I needed people to work with. And who else better to work with than my friends from my college program?
My friends I made through College Plus, and particularly the VDP Student Leadership Society, are some of the smartest and most hard working people I know. God has blessed me to be able to get to know them. I've worked with them before, so I know they will deliver.
Being alone is great at first because you have everything under control. I am an introvert so working alone is my default. But even lone wolves eventually need a pack. You can't achieve what you want to do without a team of people following your vision. You can't do everything yourself, and that's from someone who describes himself as a jack-of-trades.
So introducing my team of businesses:
Elizabeth is a modesty fashion blogger. She sells Jamberry.
Catherine owns a writing and editing business targeting businesses and students.
Alyssa sells handmade jewelry, crafts, ukuleles, and other things in her Etsy shop.
Judah sells hand crafted knives.
I consider all these as my close friends. I will be recording our adventure here. Our goals as follows: Double their current sales
Double their customers
All within 3 months
So pray for us!
This is not an April Fool's joke. This isn't an announcement of new relationship, engagement, pregnancy, suicide, breakup, Donald Trump voting, etc.
Today, I sit in a hotel room at Anaheim, California. The sun is shining. The palm trees are waving. I have a very nice view of the Hilton across the street on my patio.
When I started this blog/website.experiment, I didn't understand my audience. But that was supposed to be my first step. I kinda started writing to fellow internet marketers.
But they aren't my audience. Not at all.
I sent out surveys (one which you can fill out here) to entrepreneurs and small business owners.
And you know what? They know nothing about marketing. Or at least in our marketing lingo. Advertising may ring a bell. Traffic, listbuilding, niches... those are all foreign words to them most of the time.
So, my main goal is to help entrepreneurs, not internet marketers.
With that in mind, my blog will transform into a small business-focused site from internet marketer-focused site by:
1. Lessening internet marketer affiliate programs and focusing on simpler business products
2. Slowly educating my audience in internet marketing techniques while keeping language simple and approachable
3. Lessening technical terms into understandable terms
4. Other similar things such as that.
My first change to reflect this will be the blog author tag line.
The tag line before reads: "Samuel Garcia is an internet marketer from Columbus, Ohio."
The tag line will now read: "Samuel Garcia helps entrepreneurs, small business owners, and hobbyists succeed in using the Internet to increase their business."
Have a great April Fool's Day! Don't get too rowdy.
Samuel Garcia helps entrepreneurs, small business owners, and hobbyists succeed in using the Internet to increase their business.