Book Review: Ecommerce Evolved by Tanner Larsson

Ecommerce Evolved by Tanner Larsson is a comprehensive book that shows you the most important principles for ecommerce. These are not tips or tactics, but strategies foronline business.

It is based on four pillars:
1. The Vital Few or Pareto Principle: the principle that says 20% of what is done is responsible for 80% of the results.
2. Zero Theory: that everything in the book has been tested and applied in real life.
3. Evergreen Training: that the book will be relevant no matter what the online landscape might look like in a decade or so.
4. Systematic Immersion: that the book is structured for maximum learning.

The book then goes through the 12 Core Principles of Ecommerce:
1. Your Business is Not Unique
2. Your Business is Marketing
3. Brand Centric, Not Product Centric
4. You Must Control The Order Process
5. Don't Compete On Price
6. Don't Be Walmart. Niche Down
7. There's No Such Thing As Free Traffic
8. Business Costs Money
9. If You're Not Mobile, You're Out
10. The One Who Can Spend The Most To Acquire A Customer Wins
11. Sell In Multiple Channels
12. There Are Only Three Ways To Grow A Business

After that, it goes on to detail about the different ends of marketing, how to retain customers, building lists, and all that.

I highly recommend the book for how much it packs in a few pages.

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