The book then goes through the 12 Core Principles of Ecommerce: 1. Your Business is Not Unique 2. Your Business is Marketing 3. Brand Centric, Not Product Centric 4. You Must Control The Order Process 5. Don't Compete On Price 6. Don't Be Walmart. Niche Down 7. There's No Such Thing As Free Traffic 8. Business Costs Money 9. If You're Not Mobile, You're Out 10. The One Who Can Spend The Most To Acquire A Customer Wins 11. Sell In Multiple Channels 12. There Are Only Three Ways To Grow A Business After that, it goes on to detail about the different ends of marketing, how to retain customers, building lists, and all that.
I highly recommend the book for how much it packs in a few pages.
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AuthorSamuel Garcia helps entrepreneurs, small business owners, and hobbyists succeed in using the Internet to increase their business. Archives
February 2020
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